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Feb 22, 2008

Thrivepoint

If you are looking for a marketing design job, then coming soon, I've got the site for you. But let me back up some to explain...

At the end of November, and after 5 years, I left my job at Fathom Online. But this post is not about the past, it is about the future.

For the past three months I have been consulting with various businesses while also working on a more cohesive business plan that would bring together my different ideas under one unified vision. In that time, I have been conducting extensive research, talking to trusted colleagues, meeting with different companies, writing, writing, writing and neck deep in spreadsheet models.

The net net: I am quietly launching Thrivepoint LLC explicitly for the purpose of increasing small business success rates and to help small businesses achieve their thrivepoint™. <-- thrivepoint is a tm - yeah, I've been busy with a lot

I have spent my entire career (and a good part of my childhood) involved with startups and small businesses. It is only natural that I would want to continue working with them. Thrivepoint will be slowly rolling out different services, solutions and products for different customer segments. Right now, my revenue is primarily derived from marketing consulting. But I am very close to launching the first web service - Thrivepoint Design.

Thrivepoint's job is to eliminate or greatly simplify a business' operational activities so that the business owner and employees can focus on the strategic activities that will ensure ongoing success. Thrivepoint Design is a community and toolset for designers and business' to come together to create the best design possible for a business' marketing needs. We eliminate the administrative tasks associated with hiring a designer or agency and get everyone focused on making great marketing materials.

Be it logos, print ads, coupons or signs, Thrivepoint Design provides the admin infrastructure so designers and businesses can spend more time with the design. Thrivepoint Design is free to join and designers keep 100% of their fee. Businesses pay $99 to list their project.

The key difference between Thrivepoint Design and job boards or work exchanges is that instead of submitting a written proposal, designers submit actual design comps (rough drafts) for the business to consider. Many would classify this as spec work only worthy of begginning or struggling designers. However, I would argue that this is a much better way for many designers to work because by focusing on the design instead of the proposal, the designer stays focused on what they do best which helps them work more efficiently, make more money and address their potential customers business needs directly.

We are still working on the final details of the site but are set to launch in March. The site is located at http://www.thrivepointdesign.com

I have not built thrivepoint.com, but that is next (maybe)
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