Teetering back... Google cancels Google Print

News today that Google Print is no more. I find this very, very interesting.

One, it confirms my belief that the Google Print system offered no inherent media ROI benefit to its advertisers.

Two, it disproves my belief that Google Print was a superior workflow software for buying and selling print advertising. (I actually still believe this though and think perhaps the economy, newspaper advertising's woes, and potential revenue share %'s were what caused Google to rethink this product)

Most importantly, this teeters Google back a little bit from the tipping point I thought they had reached. Perhaps Google is not quite ready yet to be the buying and selling hub of all media. Perhaps just electronic media?

2/12/09 Update: And today they canceled Google Radio ads.

2/19/09 Update: Word on Alley Insider that Google may cancel (or let expire?) its MySpace deal. I expect the deal was not profitable but it is interesting that this is a piece of online advertising that their algorithms could not make profitable. Of course with rates coming down so much in advertising, any deal with guaranteed payouts would have to be renegotiated. But, what do I know? Its like putting together a jigsaw puzzle with only 1/2 the pieces and wearing a blindfold.