My presumption is that by reducing the keywords have active, I will be forced to utilize Broad match as a way to "make up" for the volume lost by reducing keywords. This will force me to spend more and have less visibility on the results of the campaign. I can control this somewhat by using Negative match, but ultimately, this sends me down a path where my results would not be any where near as efficient (I estimate 1/2x) and yet I would be spending much more (I estimate 3x). Not such a good deal.
PS - love the Adwords Editor plug too
5/14/09 Update: Some colleagues have pointed out that this is actually just a poorly worded alert to let you know that the account structure itself is nearing its limits. In other words, there is a set limit in the database for the number of campaigns, adgroups and keywords in any particular account and this account has reached that limit. What Google is really asking is that we migrate some of the campaigns into a new account.
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